JingZe

Traditions of Tomorrow​​​​​​​

 

A modern Asian restaurant brand concept named after its creator, Chef Nick’s Chinese name. 

 

“JingZe’s ‘Traditions of Tomorrow’ will be a modern Asian concept that has been curated, to bring to Kuala Lumpur, the first of its kind and elevate dining experiences. JingZe will excel in food quality that will set a new standard, where our maestros will bring a level of personal attention that will be echoed in all aspects of the brand experience.” 

 

The programme focused on establishing a strong visual identity in the form of a wordmark to best represent JingZe’s proposition

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Project: JingZe

Naming, Brand Identity, Graphic design, Art direction, Interior concept

Kuala Lumpur

2019

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