Portfolio
Malaysian Artisan District
Make A Difference
The Malaysian Artisan District (M.A.D) was conceived as a key part of the overall value proposition of Merdeka 118’s vision of being a “showcase of Malaysia to the rest of the world.”
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More than shopping — M.A.D will be “the” place you want to go to get inspired the Malaysian way. And as such, will bring together an energising, eccentric and eclectic collection of artisan elements.
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More than displays — These Malaysia’s finest hand-made products will be all locally designed. Brought together to showcase talented local designers; M.A.D will promote cultural and art events that will reflect our vibrant and diverse culture through food, fashion and local fare.
More than products for sale — M.A.D will host engaging workshop that will help visitors appreciate the arts and crafts — as well immerse themselves in the joy of discovering new interests and ideas.
More than a stopover — M.A.D will be promoted as a “must visit” destination for both Malaysians and foreign tourists alike — it will complete the experience of visiting Merdeka 118, the viewing platform and the 118 Mall.
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Project: Malaysian Artisan District @ Merdeka 118
Placemaking, Brand Identity, Visual Communications, Graphic design
Kuala Lumpur
2021
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