Publika Brand Identity Refresh

Remixing now

 

Publika's declining appeal necessitates a strategic revitalization. This case study examines reinventing its value proposition and public persona to regain relevance. The brand's role is to create a marketable proposition integrating physical space with experiential qualities, and to transition Publika into a crowd-drawing destination. This involves closely considering people, brands, and culture. The goal is to ensure Publika remains differentiated and relevant to its target audience. By analyzing these elements, we'll explore strategies to transform Publika into a captivating cultural and commercial hub, ensuring its continued success in a competitive market.

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Project: Publika

Brand Identity Refresh, Visual Communications, Graphic design

Malaysia

2021

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