Sime Darby Property

Together, we create, we sustain…

 

Sime Darby Property, a leading Malaysian developer, is perceived as a 'sleeping giant' despite a decade of success. This case study explores revitalizing the brand, shifting perceptions internally and externally. The strategy prioritizes internal engagement, beginning with a clear Brand DNA™ to inspire employees and align them with the brand's vision. This internal focus aims to drive external success, transforming Sime Darby Property from a dormant leader to a dynamic force in the market. The goal is to reignite its 'fire,' ensuring employees believe in the brand's story before exciting the marketplace.

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Project: Sime Darby Property

Brand Realignment, Visual Communications, Graphic design

Malaysia

2021

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