The Five Residences

Where the elements align

 

This case study explores the strategic launch and marketing initiatives for 'The Five Residences,' a new hotel development in Hanoi, Vietnam. Owned by TCG Land and part of the 'Saffron Collection' by Onyx Hospitality, this property presents a unique dual-branded proposition. We will focus on two crucial issues: firstly, developing a robust brand foundation and identity for 'The Five Residences' within the context of the 'Saffron Collection'; and secondly, establishing a comprehensive brand architecture framework for TCG Land, a subsidiary of TCG in Vietnam. This analysis will delve into the challenges and opportunities associated with introducing this new hotel to Hanoi's dynamic landscape while simultaneously building a strong brand presence for its parent company.

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Project: The Five Residences

Brand Identity, Visual Communications, Graphic design

Hanoi, Vietnam

2021

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